Board of Advisors

Seth Novatt – Founder

sethSeth Novatt is the founder of the Adolf Busch Award. Prior to retiring in February of 2015, Seth worked in the financial industry for over thirty years in a variety of executive level positions. While working for Oppenheimer and Co., CIBC and Alliance Bernstein, Seth dealt with both Institutional and Private Clients, and served on several of the senior management committees of both CIBC and Oppenheimer. A lifelong devotee of the arts, Seth is also a serious amateur violinist and is now learning the trade of violin bow making at Salchow and Sons in NYC.

Seth has served on numerous boards and committees, including Orpheus Chamber Orchestra, MusicBridge, the Kaufmann Center for the Arts (92Y), the Crested Butte Music Festival, and the Morgan Library.

Seth has a BA from Clark University, and an MBA from Columbia University. He also worked on a Masters of Musicology at the University of North Carolina-Chapel Hill.

Russell DaSilva: Hogan Lovells – Partner

russellRussell DaSilva is an attorney in the State of New York, and is a partner in the New York office of Hogan Lovells, an international law firm, where he handles cross-border financial transactions. His NGO work includes participating as a trustee or board member of FARM Africa (USA), The International Bar Association Foundation and Princeton-in-Asia. He also is a life-long devotee of the arts. Russell holds a B.A. from Princeton University and a J.D. from Harvard Law School.

Justin Lipton: Marakon – Senior Associate


Justin Lipton works in business strategy and operations, most recently as an Associate Principal at Marakon, a boutique strategy consultancy. He is a member of the Columbia Business school class of 2019. Outside of work, he plays and writes music with a NYC-based band. Justin graduated Phi Beta Kappa from Bates College, with a B.A. in Politics.


David Ludwig: Composer, Curtis Institute Faculty


David Ludwig was recently selected by NPR as one of the Top 100 Composers Under Forty in the world. He has worked in a wide range of genres and media that includes works for chamber ensembles, orchestra, chorus, and music for feature films. In 2013 his choral piece, “The New Colossus,” was selected to open the private prayer service for President Obama and his cabinet for his second inauguration.

Ludwig has written for some of the most prominent musicians and ensembles in the field including the Philadelphia, Minnesota, National and Kansas City Symphony Orchestras. Last season included performances with the Dover and Borromeo quartets, the Forbidden City Chamber Orchestra, Pittsburgh Symphony, and an eight-orchestra consortium commission of a violin concerto for his wife, acclaimed violinist Bella Hristova. An award-winning film composer, Ludwig scored Michael Almareyda’s adaptation of Shakespeare’s Cymbeline (Lionsgate), produced by Anthony Katagas (Twelve Years a Slave) and starring Ed Harris, Ethan Hawke, Milla Jovovich, and Dakota Johnson.

Ludwig has received awards from New Music USA, American Composers Forum, American Music Center, and the National Endowment for the Arts. A frequent guest at festivals and arts institutions at home and abroad, Ludwig has had multiple residencies at the Yaddo and MacDowell artist colonies, festivals including Marlboro Music, Ravinia, Yellow Barn, and Angel Fire, and is a resident artist at Isabella Gardner Museum.

Born in Bucks County, P.A., Ludwig comes from several generations of eminent musicians including grandfather Rudolf Serkin and great-grandfather Adolf Busch. He holds degrees from Oberlin, The Manhattan School, Curtis Institute, Juilliard School, and a PhD from the University of Pennsylvania. Ludwig serves on the composition faculty of Curtis and is the Gie and Lisa Liem Dean of Artistic Programs and director of the Curtis 20/21 Contemporary Music Ensemble.

Priscilla Natkins: The Advertising Council – Executive Vice President, Director of Client Services

Priscilla-Natkins_largePriscilla Natkins, Executive Vice President, Director of Client Services, joined The Advertising Council in 1999 after a long tenure in of account management at several New York advertising agencies.

At the Ad Council, Ms. Natkins oversees the development and evaluation of all of the campaigns on the Ad Council docket. To this end, Ms. Natkins is chiefly responsible for the Ad Council’s relationships with nearly fifty national non-profit and Federal government clients, as well as over forty volunteer advertising agencies. In addition to managing the strategic and creative development of the Ad Council campaigns with work implemented across all traditional and new media platforms, Ms. Natkins oversees the Research and Evaluation Department, whose tasks include the development and assessment of tailored metrics for each campaign.

Ms. Natkins holds an MBA from Columbia University, with a specialization in Marketing.

Ms. Natkins shares the Ad Council’s commitment to issues related to the environment, and the wellbeing of children. She served as Chairman of the Board of Let’s Get Ready, a non-profit organization dedicated to college access for under-served students, and is currently Chair of Let’s Get Ready’s Advisory Council. She is also a member of the President’s Council for The Wilderness Society.

Sarah Novatt: Sunshine Sachs – Account Manager

image1Sarah Novatt is an Account Manager at the New York based PR Firm, Sunshine Sachs. She has extensive expertise in developing and executing marketing and PR plans for national non-profits and for profit brands including Tribeca Film Institute, Worldwide Orphans, Facebook, Polyphony Foundation, Microsoft and eBay. Sarah specializes in identifying and executing social good strategies for wide consumer audiences. Prior to joining Sunshine Sachs, Sarah worked at Homefront Communications in Washington, DC where she specialized in media relations with Governmental Agencies and Non-Profit clients including American Cancer Society, Robert Wood Johnson Foundation and Health and Human Services. Sarah graduated from University of Rochester with a B.A. in Psychology and a certificate in Business.


Alexander Scheirle: Executive Director – Orpheus Chamber Orchestra, Cellist


Alexander Scheirle is the Executive Director of the Orpheus Chamber Orchestra New York. During a very successful career as a cellist during which he performed with orchestras around the world and recorded with such renowned composers, soloists and conductors as Pierre Boulez, Mstislaw Rostropovich, Christopher Hogwood, Trevor Pinnock and recordings for all the major labels such as EMI, Deutsche Grammophon, Arte Nova and Koch Schwann his career took a turn when he became first the Artistic- and Executive Director of the Bavarian Chamber Philharmonic, and, after moving to the US the Artistic and Executive Director of the Crested Butte Music Festival. Mr Scheirle holds a B.A. from the College of Music in Saarbruecken in Germany and Masters Degree from the College of Music/Cologne- Aachen, Germany.

Carlos Tome: Tarisio-Director and Head of Sales

carlosCarlos Tome oversees all sales of Tarisio’s New York and London offices. His specialty lies with providing a personalized approach in matching each client to his or her ideal instrument. In addition to private sales, Carlos has played a major role in the critical success of recent auction sales, many of which set world records. In 2015, he became partner at Tarisio.

A native of Madrid, Carlos moved to New York City fourteen years ago and has since worked at several prestigious arts management firms. Having graduated from the Royal Conservatory of Music as a violinist, he possesses a unique and first-hand knowledge of the particular concerns that performers have when searching for instruments. He prioritizes the delivery of a customized experience to each client and understands that every interaction requires a personalized approach.

Carlos loves the diversity of the clientele he works with, whether they be high-profile artists, students, or collectors. He has always been passionate about fine string instruments and bows and enjoys sharing the knowledge and expertise he has garnered while working in the field. He currently serves on Board of Directors of Young Concert Artists and Polyphony Foundation.

 Richard Hobish: Nonprofit Consultant

Richard HobishRichard S. Hobish co-founded and from 1997-2014 was Executive Director of the Pro Bono Partnership, an organization that provides free legal services to other nonprofit organizations in the tri-state area. Rick was responsible for oversight and management of the organization as a whole.  He also provided direct legal services to nonprofit organizations in New York and Connecticut, led expansion efforts resulting in offices opening in Ohio and Georgia, lectured on corporate, tax and employment issues for nonprofit executives and ran training sessions for practicing attorneys.

After several years in private practice, Rick spent more than 25 years in public interest practice, including extensive experience representing children who were subjects of neglect and abuse hearings. He served as a faculty member at the New York University Center for Philanthropy and Fundraising and authored and co-edited four publications:  Advising Nonprofits; Getting Organized; Employment and Personnel:  a Legal Handbook; and Good Works in Hard Times:  Reorganization, Dissolution and Bankruptcy.  He has served on the boards of directors of several non-profit organizations, including Westchester Residential Opportunities, Community Capital Resources, Child Care Counsel of Westchester, The Bridge Fund of New York and Camp Starfish, a camp he co-founded for children with severe emotional, learning and behavioral problems.  He is also a member of Westchester Children’s Association’s Advisory Board. 

Rick is admitted to the bar in New York and Connecticut.  He graduated from Oberlin College and New York University Law School.

 Mary Keith: Student – McGill University

Mary Keith is a student at McGill University, majoring in International Development and Psychology. She is focused on international relations, development economics, and neuropsychology. Mary interned for Seth Novatt last year during the inaugural year of the Adolf Busch Award, and has joined the board last year. Mary played the piano growing up and the French horn throughout high school. While no longer actively playing, she continues to appreciate the beauty of music and the value it can serve.